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Kraftstore.com Privacy Notice
Effective Date: May 28th, 2009
This website is operated by Cooking.com on behalf of Kraft New Services, Inc. At Kraft, we recognize that visitors to our site may be concerned about the information they provide to us and how we handle that information. We’ve prepared this website Privacy Notice to address those concerns. This notice relates only to information collected through this website.
On our website, we collect certain personally-identifiable information about our online visitors. Personally-identifiable information relates to an individual consumer - for example, name, address, telephone number and e-mail address. You may provide personally-identifiable information, for example, by making a purchase on our site or by signing up for a newsletter. We don’t require you to provide personally-identifiable information to learn about the products available for purchase on our site. However, we do require you to provide this information to make purchases and to take advantage of the services offered on this site. Here are the ways we collect personally-identifiable information.
When you purchase items or services through our website, we request your contact information (such as telephone number and postal and e-mail addresses), payment information (such as credit card number) and other information necessary to complete your order. We request this information so we can fulfill your request and contact you about your order. When you send a gift and want it sent directly to the recipient, you will need to submit the recipient's name and postal address. We use this information only to ship the product and to confirm delivery of the order. We do not share this information with outside parties except to the extent necessary to fulfill that order. We only use gift message information for that purpose, and we only disclose that information to the person receiving the gift.
a. Your First Use of the Shopping Cart at KraftStore.com - We use the information you provide to:automatically place you on our e-mail list to receive special offers and updates about products and services, unless you edit your subscription profile;
automatically place you on our direct mail/catalog list to receive from us direct mail and printed catalogs with special offers and updates about products and services; and
make lists of our customers' names and postal addresses (but not e-mail addresses or phone numbers) available to pre-screened companies who have specific direct mail (e.g. catalog) product or service offers that we think may be of interest to you.
b. Your Subsequent Use of the Shopping Cart at KraftStore.com - If you entered personal information into the Shopping Cart at KraftStore.com before, unless you edit your subscription profile, your subscription status will remain unchanged.
When you create a “Kraftstore.com Account,” we collect your name, address, telephone number, and e-mail address. You can use your Kraftstore.com Account to update your account information, save addresses where you have sent products, save credit card information and track orders. You do not have to create a “Kraftstore.com Account” to make purchases on our site.
When you subscribe to our e-mail newsletters, we collect your e-mail address so that we can send you our e-mail newsletters with special offers and updates about products and services. You can unsubscribe from our e-mail newsletters at any time by (i) clicking the unsubscribe link at the bottom of any electronic newsletter that you receive from us; or (ii) following the steps outlined below in the section "Your Choices."
Our site contains notices of contests, sweepstakes and games we are conducting, which you may enter electronically in some cases. We use the information you provide to conduct the promotion (for example, to contact you if you’re a winner). We won’t use the information you provide to enter the promotion for any other purpose unless you’ve agreed otherwise.
When you use our Product Ratings function, or participate in interactive forums (such as message boards), you may choose to post personally-identifiable information. Remember that information you post is publicly available, so please exercise caution when deciding whether to disclose anything personal about yourself.
If you e-mail us through the "Contact Us" link on this site, we ask you for information such as your name, e-mail address and other contact information so we can respond to your questions and comments. You may choose to provide additional information as well.
We may give you the opportunity to tell your friends about features or information on our website. If you take advantage of our Send To A Friend option, we ask you for your friend’s and your first name and e-mail addresses. We use your friend’s name and e-mail address only to send the information you requested we forward. We don’t keep your friend’s e-mail address or use it for any other purpose. We don’t keep your e-mail address or use it for any other purpose unless you’ve given us permission to do so.
We offer visitors to our website various features for their enjoyment, which we change from time to time. We may ask you to submit certain personally-identifiable information so we can provide you with these features.
We occasionally ask visitors to our website to complete online surveys and opinion polls about their activities, attitudes and interests. These surveys help us understand the needs of our visitors.
We collect certain information by automated means when you visit our website, such as how many users have visited the website, the pages they have accessed and the products viewed. We also collect the IP addresses of our website visitors. By collecting this information, we learn how to improve our website. We collect this information through various means, including “cookies,” “web beacons” and “log files.”
Like many companies, we use "cookies" on our website. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain websites. Cookies may enhance your online experience by saving your preferences while you are visiting a particular site.
When you visit our website, cookies are placed on your computer. We use cookies to tell us, for example, whether you’ve visited us before or if you’re a new visitor and to help us identify site features and products in which you may have the greatest interest. We collect this information to enhance your experience on our website. We also use cookies to track users’ movements through the website, including the ordering process.
The "help" portion of the toolbar on most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Remember, though, without cookies, you will not be able to make a purchase on this website or take advantage of some features on this website.
We use Atlas and other third-party advertisement-serving companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, telephone number or credit card information) about your visits to this and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, please click here Third Party Advertising.
Certain pages on our site contain "web beacons" (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party.
As is true of many websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, referring/exit pages, operating system, date/time stamp, and the URLs of the pages you visit. We use this information to analyze trends and to identify and solve hardware and software problems as they arise. We may link this automatically-collected data to your personally-identifiable information for the purpose of determining your interests and to offer you goods or services that we believe may be of interest to you.
If you enroll on our website and provide us with personally-identifiable information, we may link information we collect by automated means with your online personally-identifiable information. We may also supplement the personally-identifiable information we collect from you with non-personal or personal information from other, third party sources. We will merge this third party information with the information we collect on this website. The composite information about you will be treated in accordance with this Privacy Notice. We perform this tracking and merging to assist us in evaluating and improving our website, products, and services; to determine your preferences so that we can tailor our website, products, and services to your needs; to provide you with targeted marketing offers that we think may be of interest to you; and to study marketing-related questions in general.
We may use the information you provide to contact you from time to time. For example, we may (i) send you promotional materials, such as special offers, opportunities and product samples, (ii) respond to your comments or questions, (iii) contact you if needed while processing a product or service you requested through our website or (iv) send you any communications you request. We also may use the information you provide to contact you for your opinions on products, services or websites.
We also use personally-identifiable information about you to improve our website features and content and to analyze website usage. In addition, we use personally-identifiable information for market research purposes. We also may use personally-identifiable information about you to deliver content that is customized to your interests as we understand them from the information you’ve provided to us and your activities on the site. This customized content may include product information and promotions.
We do not sell or otherwise disclose personally-identifiable information about our website visitors, except as described here. We may share personally-identifiable information among various Kraft brands and subsidiaries. We may also share that information with service providers we have retained to perform services on our behalf. For example, we hire service providers to help us run promotions, fulfill orders you may place (such as Cooking.com who operates this site on our behalf), provide customer service and analyze our clickstream data. We also may share aggregate information, such as demographics, with service providers we have retained to better design our website or to sell advertising space on our website and with potential advertisers. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. In addition, we may disclose information about you (i) if we are required to do so by law or legal process, (ii) to law enforcement authorities or other government officials or (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity.
We may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personally-identifiable information collected on this website as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you tell us it’s okay to do so.
We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information provided through this website in a manner that is consistent with this Privacy Notice.
This website may contain links to other websites. We provide these links solely for your convenience and information. Different websites have different privacy practices. You should always check the privacy notice of the specific site you’re visiting to understand the privacy practices associated with that site. We are not responsible for the content of linked websites, any use of linked websites or their privacy practices.
At any time you can unsubscribe, correct or update your information or modify your preferences pertaining to our newsletters, catalog and mailing list.
To review, change or update information, you have several options:
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On Kraftstore.com: you can unsubscribe from newsletters by following the appropriate link and you can change your Kraftstore.com Account information by going directly to that link.
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By e-mail: Send an email request to Customer Service.
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By postal mail: Please include your email address and mail your request to us at 4086 Del Rey Avenue, Marina Del Rey, CA 90292, Attention: Customer Service.
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By phone: 800-571-6627.
The security of personally-identifiable information is important to us. We maintain administrative, technical and physical safeguards to protect against unauthorized use, disclosure, alteration or destruction of the personally-identifiable information we collect on this website. We use secure sockets layer (or SSL) technology to encrypt the transmission over the Internet of certain information (such as a credit card number).
We may change or update portions of this Privacy Notice at any time. Please check back from time to time so you are aware of any changes or updates to the notice. We will indicate the notice’s effective date on the first page of the notice.
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By e-mail: support@Kraftstore.com
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By postal mail: Please include your email address and mail your request to us at Cooking.com, 4086 Del Rey Avenue, Marina Del Rey, CA 90292, Attention: Customer Service.
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By phone: 800-571-6627
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